Figure step 3 along with implies that the fresh quiddity regarding internet memes is actually with the it cohesiveness-uniqueness nexus

Figure step 3 along with implies that the fresh quiddity regarding internet memes is actually with the it cohesiveness-uniqueness nexus

Figure step 3 along with implies that the fresh quiddity regarding internet memes is actually with the it cohesiveness-uniqueness nexus

Figure step three shows with the an excellent spread plot graph the significant positive relationships between your quiddity concreteness from meme families in addition to cohesiveness and uniqueness of their common functions

Just like the shown, meme family members that have been seen to be by far the most cohesive was in fact in addition to those people sharing unique content and you can function characteristics (Roentgen 2 = .83). Instance, “Also Damn Large” distinctively works with political things, and also in “Photos during the day,” extremely hours provided both graphic and you can sounds alterations.

They displays three levels of quiddity concreteness, appearing that meme family with a very obvious and you can real quiddity (an item otherwise a certain profile) as well as had a tendency to have significantly more cohesive and unique content, contribution, and you can mode universal functions. The fresh new outrageous higher millions of “Celebrity Battles Child” exemplify this relation. The uniform exposure of your own unique sword about vast majority of occasions offered so it meme family relations a real quiddity. But meanwhile, many of the instances was in fact nearly the same as both in brand new common form, participation, and you will stuff services, discussing the brand new relatively novel affairs regarding battles.


Contained in this analysis, i operating a huge-size data to analyze this new themes and you will structures underpinning Internet sites meme sites. The departure section try a theoretical difference in a couple forces that bind internet memes together with her: the quiddities of their own friends and generic features of your larger meme community. We strived not only to provide a detailed review of such forces, and also to describe the way they is connected with both, and the dwelling out of meme sites. This new findings on the exploratory attempt join the newest literature on websites memes a number of theoretical and you can methodological domains, since the described lower than.

Determining preferred quiddity items: The data shown five sort of quiddities – target, certain reputation, simple character, step, and you will keywords. The fact action try the most widespread is specially revealing: Oftentimes, it shown new embodied characteristics out of websites memes, hence generate towards shows of people that simulate others throughout the public sphere (Shifman, 2013 ). Imitating a task into the your very own method is generally simple to perform together with build is straightforward knowing (Lewis, 2012 ). As a result, this may become a welcoming cure for become on your own on the the new memetic exchange.

Distinguishing the brand new main-stream (and you can periphery) of your own memetic sphere: We outlined the fresh main-stream regarding meme culture by the explaining more well-known articles, involvement, and setting top features of well-known web sites memes as well as their times. Help prior qualitative observations (Milner, 2012 , 2013c), it had been found that white male youngsters and you can young adults was the average participants more often than not. Prominent culture, food, and you will new media was the most prevalent information, if you’re political content try much less common. These conclusions validate before discussions of your “whimsical” gist out of web sites memes as well as their solid relationship to pop music people (Knobel & Lankshear, 2007 ; Shifman, 2012 ).

This new cohesiveness and you can uniqueness off meme parents: Considering the difference in quiddity and you can generic qualities, new cohesiveness regarding a beneficial meme family unit members with regards to simple content, participation, and means is not guaranteed. All of our findings imply that even though meme parents are often natural, the level of cohesiveness differs ranging from family members. A main feature we found to be correlated using this type of variability try uniqueness, or point throughout the popular. The greater amount of novel an excellent meme family members is, more the fresh resemblance out of functions one of its instances. That it selecting validates what we should tagged since the uniqueness-cohesiveness pendulum: They suggests that the basic tension between communality and you may identity underpinning users‘ motives is additionally manifested regarding the sites away from memes that they generate.

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